Job Description Template: Performance Marketing Manager
Use this template to recruit a Performance Marketing Manager for your Swiss SME. It covers the role's core responsibilities—managing paid campaigns, tracking ROI, and optimizing digital channels—plus must-have skills in analytics and paid advertising platforms. Adapt the Pensum (percentage), location, language requirements, and salary range to your canton and business needs.
A Performance Marketing Manager drives measurable revenue through paid digital channels. They own campaign strategy, budget allocation, and performance analytics across Google Ads, LinkedIn, Meta, and other platforms. This role suits ambitious SMEs scaling their customer acquisition.
The template below is designed for Swiss employers. Customize the Pensum percentage (e.g., 80–100%), specify your canton or city, confirm language requirements, and adjust the salary and benefits to your market. If you need help filling vacancies, zenRecruiting.ai automates job distribution.
Role Overview & Main Responsibilities
The Performance Marketing Manager reports to [your marketing lead or founder]. They plan and execute paid campaigns, monitor KPIs in real time, and iterate rapidly to improve cost-per-acquisition and return on ad spend (ROAS).
Day-to-day work includes setting up campaigns, analyzing performance dashboards, managing budgets, communicating results to leadership, and collaborating with creative and product teams. This is a hands-on role that blends strategy and execution.
- Create and launch paid-advertising campaigns across Google, Meta, LinkedIn, and other channels aligned with business goals
- Monitor daily performance metrics (CTR, conversion rate, CAC, ROAS) and adjust bids, targeting, and creative in response
- Manage monthly ad budgets (typically CHF X–Y per channel) and report spend vs. forecast to leadership
- Conduct A/B tests on landing pages, ad copy, and audience segments; document learnings and implement winners
- Build and maintain campaign documentation, tracking sheet templates, and dashboards for visibility
- Partner with product, sales, and creative teams to refine campaign briefs and troubleshoot low-performing initiatives
Must-Have Requirements
Candidates should have 2–4 years managing paid campaigns at scale, strong SQL or spreadsheet skills, and deep familiarity with Google Ads and Meta Business Manager. Analytical mindset and attention to detail are non-negotiable.
Language: [Specify German/French/Italian + English, depending on your canton and internal comms]. Swiss location preference or relocation willingness [clarify your expectation: on-site, hybrid, remote].
- Proven experience running Google Ads and Meta campaigns; certifications (Google Ads, Meta Blueprint) are valued
- Comfort with analytics tools: Google Analytics 4, Supermetrics, or similar; ability to extract and interpret data
- Strong communication skills; ability to present results and recommendations to non-technical stakeholders
- Self-starter who can prioritize multiple campaigns and meet deadlines under pressure
- [Language requirement: e.g., 'Fluent in German and English' or 'French preferred']
- [Location: e.g., 'Based in Zurich or willing to work hybrid; remote candidates from CH welcome']
Nice-to-Have & What We Offer
Experience with marketing automation, CRM integration, or attribution modeling is a plus. Familiarity with your industry (SaaS, e-commerce, B2B services) accelerates time-to-value but is not essential if the candidate is eager to learn.
Typical Swiss benefits include a competitive salary, ongoing training budget, flexible working hours, and company pension contributions. Specify your exact offer: Pensum %, annual salary range (CHF), 13th-month bonus if applicable, vacation days, and any unique perks.
- Pensum: [e.g., 80–100%] with flexible working arrangements
- Salary: CHF [X]k–[Y]k per annum, commensurate with experience; 13th-month bonus [if applicable]
- Vacation: [typically 20–25 days in Switzerland]; public holidays per [your canton]
- Pension: Employer contribution to occupational pension (BVG) as per Swiss law; details upon offer
- Learning: CHF [X] annual budget for courses, conferences, or certifications
- Culture: [e.g., 'flat hierarchy, direct feedback, autonomy in decision-making, quarterly team events']
Frequently asked questions
- Should I require specific years of experience?
- 2–4 years is typical for a mid-level role. If you're a startup, you may accept 1–2 years with standout results. Emphasize demonstrated impact (e.g., 'grew ROAS from 2:1 to 4:1') over titles. Avoid overstating requirements; strong analytical candidates often upskill quickly in specific platforms.
- How do I specify salary and benefits in Switzerland?
- Always state the Pensum (e.g., 80–100%) and salary range in CHF (e.g., CHF 85k–105k). Mention the 13th-month bonus or annual bonus structure if applicable. Include vacation days, pension (BVG) contribution, and any standout perks. Consult your accountant or lawyer on legal compliance with Swiss employment law and cantonal rules.
- What should I do with this template?
- Copy the structure, fill in your company name, Pensum, salary range, location (canton/city), language requirements, and culture details. Post it on your careers page, Swiss job boards (jobs.ch, Indeed.ch, LinkedIn), or use zenRecruiting.ai to auto-distribute to multiple platforms and track applications.
General information for Swiss employers, not legal advice. Have a lawyer confirm anything with legal consequences.