Job Description Template: Digital Marketing Manager
This template helps Swiss employers post a Digital Marketing Manager role. It covers strategy, campaign execution, analytics, and team leadership. Adapt the Pensum (%), languages, and compensation to your canton and budget. Include your city or canton in the posting to reach local talent effectively.
A Digital Marketing Manager drives your online presence, campaigns, and lead generation. They combine strategy, creativity, and analytics to grow your brand across channels. This role suits founders and hiring managers who need someone to own marketing results without an in-house team.
Before posting: decide on Pensum (80–100% is typical), required languages (German, French, Italian, English), and your canton or city. Review recent salary benchmarks for your region to set realistic compensation.
What the Role Does
The Digital Marketing Manager builds and executes your online marketing strategy. They manage paid campaigns, content, SEO, social media, and email—either directly or by leading freelancers or small teams. Success means traffic growth, qualified leads, and measurable ROI.
They own the marketing funnel from awareness to conversion. They report on performance weekly or monthly and adjust strategy based on data. This role is ideal for a self-starter who thrives in fast-moving, metrics-driven environments.
- Plan and execute campaigns across Google Ads, social media, and email platforms
- Manage website content, SEO, and ongoing optimization
- Track KPIs (CTR, CAC, conversion rate, ROAS) and report findings to leadership
- Budget allocation and vendor management (agencies, tools, platforms)
- Collaborate with sales and product teams on lead quality and feedback
- Stay current with platform updates and industry trends
Must-Have Requirements
You need someone with 3–5 years of hands-on digital marketing experience, ideally in a similar industry or company size. They must know Google Analytics, at least one paid-ad platform (Google Ads, Meta, LinkedIn), and basic HTML or WordPress.
Language ability matters in Switzerland. Specify the languages your customers and team use. German (often Zurich, Bern, Basel region) and French (Geneva, Vaud, Neuchâtel) are most common. English is nearly always useful. State your requirement clearly in the job post.
- 3+ years in digital marketing or growth marketing role
- Proficiency in Google Analytics and at least one paid-ad platform
- Fluency in [German/French/Italian] and [English]—specify for your canton
- Experience with WordPress, content management, or basic web tools
- Ability to analyze data and make strategy decisions independently
- Swiss work permit or citizenship (mention if sponsorship is not available)
Nice-to-Have Requirements & What We Offer
Nice-to-haves include experience with marketing automation tools (HubSpot, Brevo), video or graphic content creation, or familiarity with your specific industry. Any background in e-commerce or B2B SaaS is a bonus. Mention these to attract stronger candidates without making them mandatory.
In the 'What We Offer' section, be concrete. State Pensum (e.g. 80–100%), salary range in CHF (research your canton), home-office policy, and vacation days (legally 20 minimum in most cantons). Add tools (e.g. Adobe, Figma licenses), professional development budget, and team culture. A 13th-month salary or performance bonus? Include it. Keep it honest; candidates in Switzerland expect transparency.
- Experience with HubSpot, Brevo, or similar marketing-automation platforms
- Portfolio or case studies showing campaign results (metrics-focused)
- Familiarity with e-commerce or B2B SaaS marketing
- Graphic design or video editing skills
- Experience managing agency partners or freelance teams
- Pensum: [80–100%] | Salary: CHF [X–Y] per annum | Location: [City/Canton] | Vacation: 20–25 days
Frequently asked questions
- Should I specify Pensum as a percentage or as hours?
- Use Pensum as a percentage (e.g. 80%, 100%). This is the Swiss standard. 100% Pensum typically equals 42–44 hours per week depending on your company's official week length. State this in your employment contract template.
- Which languages should I require?
- Depends on your market and team. In German-speaking cantons (ZH, BE, BS), German is usually essential. In French-speaking cantons (GE, VD), French is primary. English is nearly always useful for digital tools and international clients. State your requirement as 'Fluent in [language] and [language]' to be clear.
- What salary should I offer?
- Research your canton via jobs.ch, Indeed.ch, or salary surveys from your industry association. Digital Marketing Managers in Swiss cities typically earn CHF 80,000–120,000 gross annually depending on experience and canton. Offer a range, not a fixed number. Include benefits (13th month, pension contribution %) to be competitive.
General information for Swiss employers, not legal advice. Have a lawyer confirm anything with legal consequences.