Job Description Template: Content Marketing Manager
This template guides Swiss employers through writing a job ad for a Content Marketing Manager. It covers core responsibilities (content strategy, editorial calendar, multi-channel publishing), must-have skills (SEO, copywriting, analytics), nice-to-haves (video editing, paid ads), and what to include in your offer section (salary range in CHF, Pensum percentage, 13. Monatslohn, holiday entitlement, location by canton/city). Adapt the template to your company size and industry.
A Content Marketing Manager creates and distributes valuable content to attract and retain your target audience. In Switzerland's digital economy, this role bridges marketing strategy and execution—your hire will own the editorial roadmap, publish across channels, and measure impact with analytics.
Before you post, decide: Are you looking for someone to build content from scratch, or to scale an existing program? Will they manage freelancers or work solo? Pensum (30–100%), location (state your canton/city), and language expectations must be crystal clear in your ad.
What This Role Does
The Content Marketing Manager develops and executes a content strategy aligned with business goals. They plan, write, edit, and publish across your website, blog, email, social media, and any other channels your company uses.
Day-to-day, they maintain an editorial calendar, collaborate with sales or product teams to identify content needs, optimize posts for search engines, and track performance metrics. In smaller teams, they may also design simple graphics, coordinate with external writers or agencies, and report monthly results to leadership.
- Develop and maintain a quarterly or annual content calendar across all marketing channels
- Write and edit blog posts, case studies, whitepapers, email campaigns, and social media copy
- Conduct keyword research and optimize content for SEO and user experience
- Manage publication workflows, from draft to live, ensuring brand voice consistency
- Analyze content performance (traffic, engagement, conversions) and refine strategy monthly
- Coordinate with designers, developers, sales teams, and external content partners
Must-Have Requirements
Your candidate should have 2–4 years of professional content marketing experience (agency, in-house, or freelance). They must write fluently in German, French, or Italian—whichever language dominates your market. Verify this with writing samples, not certificates alone.
Hands-on experience with analytics (Google Analytics, CMS insights) and basic SEO principles is essential. They should be comfortable learning your industry quickly, managing multiple deadlines, and working collaboratively in a small team.
- Demonstrated ability to plan, write, and publish content independently or with minimal supervision
- Proficiency in at least one content management system (WordPress, Webflow, HubSpot, or similar)
- Solid grasp of SEO fundamentals: keyword research, meta descriptions, internal linking, readability
- Experience measuring content ROI through analytics dashboards and reporting to stakeholders
- Fluent written and spoken German, French, or Italian (specify which for your ad)
- Portfolio or published examples of blog posts, articles, or social media campaigns (required)
Nice-to-Have Skills & What We Offer
Experience with video editing, paid advertising (Google Ads, LinkedIn), email marketing platforms (Mailchimp, Brevo), or basic HTML/CSS is a plus but not a blocker. If your business exports or operates in multiple countries, multilingual ability strengthens the candidacy.
In your offer section, state: salary range in CHF (e.g., CHF 72,000–88,000 per annum), Pensum (e.g., 80–100%), 13. Monatslohn (statutory in most cantons), annual holidays (20–25 days is standard), and any benefits (home office flexibility, training budget, wellness). Name your canton and city. Mention if you cover Quellensteuer or if the role is subject to a specific GAV (collective labour agreement).
- Video production, editing, or basic motion graphics skills
- Experience with paid advertising platforms (Google, LinkedIn, Meta, TikTok)
- Familiarity with email marketing automation or marketing automation platforms
- Knowledge of a second or third Swiss language (German / French / Italian)
- Basic HTML and CSS for web editing or template customization
- Experience in SaaS, B2B, healthcare, or fintech (if relevant to your industry)
Frequently asked questions
- Should I list a specific salary, or a range?
- A range is more flexible and attracts a wider pool. Swiss best practice: publish a range (e.g., CHF 72,000–88,000) with a note that it depends on experience and qualifications. Always include 13. Monatslohn and any bonuses or variable pay upfront so candidates know your total offer.
- What language requirement should I state?
- Name the language(s) you need them to work in daily—usually German, French, or Italian, depending on your canton. If the role requires written work in multiple languages, say so explicitly. A candidate fluent in one Swiss language can often learn a second, but clarify your minimum bar.
- How do I know if a candidate's portfolio is genuine?
- Ask them to walk you through one or two pieces they wrote: research, structure, changes based on feedback. Check if they understand their own analytics (traffic, conversions, revisions). A genuine portfolio tells a story; a borrowed one usually falls apart under questions.
General information for Swiss employers, not legal advice. Have a lawyer confirm anything with legal consequences.