Job Description Template: Graphic Designer
This template helps you write a clear, enforceable job description for a graphic designer in Switzerland. It covers what the role entails, key responsibilities, must-have and nice-to-have skills, and what benefits to advertise. Adapt the location (canton/city), Pensum percentage, and language requirements to match your business.
A strong job description attracts qualified candidates and sets expectations from day one. This template is designed for Swiss employers hiring a graphic designer—whether you need someone full-time, part-time, or on a project basis.
Use this as a starting point. Fill in your company name, specific location (canton and city), the Pensum percentage (e.g. 60%, 80%, 100%), and any language requirements. Be concrete about tools, design software, and industry focus relevant to your business.
Role Overview & Responsibilities
Begin by stating what the designer will do day-to-day. Name 3–5 core responsibilities: creating brand materials, designing digital assets, developing campaign visuals, or producing print collateral. Be specific about your industry or product.
Include whether the role involves client contact, internal stakeholder collaboration, or both. Mention any software environments (web, packaging, social media) where their work appears. This helps candidates picture themselves in the role.
- Create digital and print designs aligned with brand guidelines
- Collaborate with marketing, product, or management teams on creative briefs
- Produce mockups, prototypes, and final assets in agreed timelines
- Manage design projects from concept to delivery, including client feedback
- Stay current with design trends and software developments
- Contribute ideas to improve visual identity and user experience
Must-Have & Nice-to-Have Requirements
List 4–6 must-haves: years of design experience, proficiency in Adobe Creative Suite (or equivalent), a portfolio, and any formal qualification. Be realistic—junior vs. senior roles differ significantly.
Add 3–5 nice-to-haves: UX/UI experience, HTML/CSS knowledge, video editing, specific industry experience (e.g. fashion, tech, construction), or fluency in Swiss languages beyond the primary job language. Language requirements belong here: if German is essential, state it; if French or Italian is a bonus, note it clearly.
- Minimum 2–3 years' professional design experience (adjust to your level)
- Expert use of Adobe Creative Suite (Photoshop, Illustrator, InDesign) or equivalent
- Strong visual design sense and attention to detail
- Portfolio or case studies demonstrating your work
- Certified degree in design, visual communication, or equivalent experience
- Nice-to-have: UX/UI design, Figma, web design, or motion graphics skills
What We Offer
Transparency about compensation and benefits increases application quality. Always include Pensum (60%, 80%, 100%), expected salary range in CHF (annual or monthly), and location (canton and city). Swiss employers often advertise a 13th month's salary separately.
Add concrete benefits: flexible hours, remote work options, professional development budget, team culture, or growth opportunities. Avoid vague promises; name what your SME actually provides. Mention relevant collective agreements (GAV) if applicable, and note that employment is subject to Swiss employment law.
- Pensum: [e.g. 80–100%] at [location: city, canton]
- Salary: CHF [range, e.g. 65,000–85,000 annually, plus 13th month] — commensurate with experience
- Flexible working hours and [remote/hybrid] work options
- Professional development budget and design conference attendance
- Collaborative, creative team and flat hierarchy
- Employment governed by Swiss law; standard social insurance (AHV, ALV, BVG)
Frequently asked questions
- Should I list a salary range?
- Yes. Swiss employers benefit from transparency. State a realistic range in CHF (annual or monthly), mention the 13th month separately if applicable, and note whether it is subject to experience. A range attracts more qualified candidates and reduces misalignment.
- Where do I specify language requirements?
- Language belongs in the requirements section, not the intro. If German or French is essential for daily work, state 'Fluent German (required)' or 'Intermediate French (nice-to-have)'. In bilingual cantons (Valais, Bern, Jura), naming both is professional.
- How specific should location be?
- Always name the canton and city: e.g. 'Zurich, ZH' or 'Geneva, GE'. If remote work is an option, state it clearly: 'Based in [city], remote [days/percentage] negotiable.' This meets Swiss job-board standards and clarifies commute expectations.
General information for Swiss employers, not legal advice. Have a lawyer confirm anything with legal consequences.